What Is Digital Marketing?

Digital marketing comprises all marketing efforts that use the internet. These include digital channels such as search engines, email, websites, social media, etc., that can be used to connect with current and prospective customers.

Unlike traditional methods, digital marketing helps you reach a larger audience and target prospects who are most likely to buy your products and services. Additionally, it is more cost-effective than traditional marketing. Plus, it enables you to measure success and make marketing changes as you see fit.

The key to successful marketing has always been about connecting with the target audience in the right place, at the right time. Today – when screen-time of consumers is at an all-time high – the best place to meet them is: on the Internet. Businesses worldwide are taking advantage of this reality. They are using effective digital marketing strategies to ensure their marketing efforts are more likely to reach customers and will, in turn, lead to significant commercial benefits.

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